Publicity activities

Click on the flags!

Werbelinie 2004 der österreichischen Besinnung der Bäcker

Netherland

Overview of the different brochures and CDs:
	CDs:

Poland

Promotional material of the «Muzeum Chleba»
Brochures:
Video «Chleb» CD «Muzeum Chleba»

Switzerland

• Presentation about the publicity activities in Switzerland:
  (PDF-File 4.3 MB)
  The advertising and communication measures have different objectives: product advertising, image cultivation for the baker sector and profession, services and support of the members. They are backed up by the political commission having—together with like-minded associations—influence on political level to improve the general conditions and the image of the craft towards the population. At present, several concrete projects are on: Fit-Lunch: promotion of takeaways, the healthy snack between meals; Naturel: the quality label for quality baker craft; the baker own mineral water SwissBaker; the launch of the new national bread SwissBaker Bread realized in cooperation with the millers:
  bread till closing time; the trainees securing project 2004 to 2007; image cultivation and motivating young people to become baker-confectioner.
  The rating of bread is very important. It connects the baker with his customer. Bread means also health and well-being. Bread is trendy and the bakers enjoy of a good reputation. Lets work together on bread culture!